SportsTechnology
TORONTO, ON | SAN DIEGO, CA, May 5, 2021 – Online ticket revenues from international territories watching two 2021 Pinty’s Grand Slam of Curling events – the Humpty’s Champions Cup and Princess Auto Players’ Championship – skyrocketed over 600% above the last events held in 2019. The Humpty’s Champions Cup and Princess Auto Players’ Championship were cancelled in 2020 and the start of this season was delayed due to the COVID-19 pandemic. International fans were more than ready for action to resume subscribing to the service in record numbers.
Throughout the month of April, over 10,000 fans generated approximately 45,000 sessions on the international service. Visitors from 82 countries accessed the site, with the vast majority of sessions originating in the US, Japan, UK Switzerland and Sweden.
California based Visaic, operators of the GSOC service, streamed over 70 hours of live curling action throughout the competitions to the international audience. Signal acquisition and video processing was handled by Visaic’s Canadian office. Broadcast coverage was produced by Sportsnet with online streaming available in Canada on the network’s service, SN NOW. The International service debuted a new interactive feature called GSOC Rocks that enabled fans to participate in curling trivia games and predict event outcomes.
“The Pinty’s Grand Slam of Curling International Service has consistently delivered double digit year-over-year growth,” stated Visaic CEO Kanaan Jemili, “and this huge increase in consumer uptake exemplifies how quality video production, user-friendly fan interfaces and demand for specialty sports can quickly attract new fans throughout new territories.”
Kristi Petrushchak, Senior Manager, Grand Slam of Curling at Sportsnet added, “It’s great to see these events expanding beyond our Canadian borders. We know how important it is for diehard curling fans around the world to be able to see so many world class curlers competing in one place. We’re incredibly grateful to be back in action and delighted to see that so many fans world-wide have tuned in to this April’s Grand Slam events.”
About Visaic
Visaic is an AI-enabled sports and entertainment engagement platform for digital content delivery and monetization. Visaic’s Platform called VIP (Visaic Interactive Platform) is designed for sports leagues, federations, teams and college conferences as well as entertainment brands that want to expand viewership and increase revenue. VIP provides sports brands with modern and interactive user experiences on any device along with hybrid monetization options and AI based tools to grow their brand value and revenue streams.
For further inquiries, please contact Visaic at PR@visaic.com.
